Optimisation of the New Product Price

Abstract

Search results of the expectation gap of price and quality ratio between approaches of consumers and manufacturers applying methods of product structure optimisation are presented in the publication. After summarizing the results of recent scientific works it was observed that expectation gap is very wide when placing new product on the market and it significantly reduces after certain time. Processes of structure optimisation of traditionally understood products (volume control devices) using methods of mathematical programming were chosen for the research of optimal design of sister products.
As expectations of a manufacturer and consumer might differ from the viewpoint of price and quality, the possibility to analyse widely the introduction of product to consumer and development of consumer conception from the psychological standpoint is discussed in the article.